Module 3: Marketing and Promoting FCN Practice

Leadership and Coordination Webinar

Marketing and Promoting FCN Practice:

This interactive webinar assists the participant to select opportunities to promote FCN practice from a wide range of options applicable to both institutional and independent practice. Development of concise descriptions of practice, telling the story, and the use of social media and other options for coordinators working with public relations, marketing departments or independently is included. Emphasis is placed on promoting faith community nursing practice and recruiting registered nurses into the specialty practice.

 

Outcome:

At the conclusion of this interactive webinar participants will self-report steps to integrate key principles of marketing into their FCN coordinator marketing plan.

Objectives:

  1. Understand key principles of marketing communication
  2. Develop key components of a marketing plan
  3. Connect with social media platforms

 

CNE hours:

Each webinar qualifies for 1.5 Continuing Nursing Education Hours (CNE)

The Westberg Institute is an approved provider of continuing nursing education by the Tennessee Nurses Association, an accredited approver by the American Nurses Credentialing Centers Commission for accreditation.

 

Cost:

$45 for those seeking CNE; $35 for those not seeking CNE. You will receive a recorded video, along with electronic materials.

 

Questions?

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